Email Blasts
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Contents |
Introduction
As part of your website hosting, you have the ability to send out email blasts to predefined lists of customers. These can be special offers, regularly-scheduled newsletters, special bulletins, or anything else designed to go to a group that isn't specific to any one person. In general, any email where you're sending the same copy to multiple people should probably be sent through the email blast system (or a third-party service) rather than your personal email account. Email blast servers are generally specifically identified by their network providers as senders of authorized large-group email campaigns so they are less likely to be flagged as spam; the email server/domain hosting your personal account very likely is not identified as such.
Important note for anyone with eCMS-provided email service
As of February 25th, 2013, if your email service is provided as part of your eCMS hosting, any email sent from your domain's personal mailboxes (whether your own account or a general one such as specials@mydomain.com) may only send the same message to less than 250 recipients at once. Identical or extremely similar emails sent to 250 or more addresses are considered bulk mail and not allowed as it could cause the mail servers themselves to be throttled or blacklisted by external providers (Gmail, Yahoo, Hotmail, AOL, etc.). If you need to send out newsletters or other emails to large groups, you will need to either send them as an email blast as described below, or use a separete service provider. You can read more about the email Acceptable Use Policy here: Rackspace Email AUP.
If you're not sure if your email service is part of your site hosting or not, drop a quick email to eCMS Support and we can determine that for you.
Creating and sending email blasts
Managing mailing lists
Exporting customer emails from CMS for use with email blasts
Export CMS customer list in CV3 format