ECMS Content Only Product
From NewHaven Software Wiki
Content only products are static pages setup similar to product pages. The advantage of content only pages is that you can use them just like a normal product page, for example, you could have a content only 'help' page and add it as a related product. You can also have content only product be a 'featured product', 'new product', etc. Another advantage of content only products is that the content is index and available in your site search.