SEO - Revision history

Mboyanton: /* Technical */

2011-10-04T16:52:28Z

Technical

← Older revision		Revision as of 16:52, 4 October 2011
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	* '''Header Tags''' -- Header tags are a way to show prominence to content, like titles to an article or section, category names, etc. Proper header tags help each page get indexed more accurately based on the keywords you provide. For more on header tags see [http://www.mywebtronics.com/blog/seo-header-tags/ SEO Header Tags]		* '''Header Tags''' -- Header tags are a way to show prominence to content, like titles to an article or section, category names, etc. Proper header tags help each page get indexed more accurately based on the keywords you provide. For more on header tags see [http://www.mywebtronics.com/blog/seo-header-tags/ SEO Header Tags]

	* '''Product/Category URLs''' -- Do your product pages still look like http://www.mysite.com/category/1983/67? If so you should read this [http://www.avangate.com/articles/url-rewriting_70.htm article] and give your products/categories proper url-names.		* '''Product/Category "Friendly URLs"''' -- Do your product pages still look like http://www.mysite.com/category/1983/67? If so you should read this [http://www.avangate.com/articles/url-rewriting_70.htm article] and give your products/categories proper url-names. You can set URL names for categories by going to '''Inventory >> Edit Categories >> (Select category to edit) >> Options >> URL Name'''. For products go to '''Inventory >> (All Products or Product Search) >> Product Display >> Product Display >> URL Name:'''. URLs cannot contain spaces and can only contain letters, numbers, underscores '_', and dashes '-'.

	* '''Meta Tags''' -- [http://en.wikipedia.org/wiki/Meta_element Meta Tags] are a way to categorize content on your site. The importance of meta tags has declined over the years as they were used to manipulate the search engines, as a consequence most search providers have dropped or seriously decreased the importance in a sites ranking.<ref>http://en.wikipedia.org/wiki/Meta_element#cite_note-14</ref> For help in setting up Meta Tags on your eCMS site see [[Meta Tags]].		* '''Meta Tags''' -- [http://en.wikipedia.org/wiki/Meta_element Meta Tags] are a way to categorize content on your site. The importance of meta tags has declined over the years as they were used to manipulate the search engines, as a consequence most search providers have dropped or seriously decreased the importance in a sites ranking.<ref>http://en.wikipedia.org/wiki/Meta_element#cite_note-14</ref> For help in setting up Meta Tags on your eCMS site see [[Meta Tags]].

Mboyanton: /* Technical */

2011-10-03T16:59:12Z

Technical

← Older revision		Revision as of 16:59, 3 October 2011
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	* '''Meta Tags''' -- [http://en.wikipedia.org/wiki/Meta_element Meta Tags] are a way to categorize content on your site. The importance of meta tags has declined over the years as they were used to manipulate the search engines, as a consequence most search providers have dropped or seriously decreased the importance in a sites ranking.<ref>http://en.wikipedia.org/wiki/Meta_element#cite_note-14</ref> For help in setting up Meta Tags on your eCMS site see [[Meta Tags]].		* '''Meta Tags''' -- [http://en.wikipedia.org/wiki/Meta_element Meta Tags] are a way to categorize content on your site. The importance of meta tags has declined over the years as they were used to manipulate the search engines, as a consequence most search providers have dropped or seriously decreased the importance in a sites ranking.<ref>http://en.wikipedia.org/wiki/Meta_element#cite_note-14</ref> For help in setting up Meta Tags on your eCMS site see [[Meta Tags]].

	* '''Image Alt Tags''' -- [http://www.w3schools.com/tags/tag_IMG.asp Img at tags] were designed as a text placeholder while an image downloads or if an image was missing. Alt tags also provide a way for search engines to classify images and the surrounding content. Google has a great [http://www.google.com/support/webmasters/bin/answer.py?answer=114016 article] on images in their [http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35769#2 Webmaster Guidelines].		* '''Image Alt Tags''' -- [http://www.w3schools.com/tags/tag_IMG.asp Img alt tags] were designed as a text placeholder while an image downloads or if an image was missing. Alt tags also provide a way for search engines to classify images and the surrounding content. Google has a great [http://www.google.com/support/webmasters/bin/answer.py?answer=114016 article] on images in their [http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35769#2 Webmaster Guidelines].

	* '''Broken Links''' -- Make sure that there are no broken links out there pointing to your site. This can happen if you change the name of a category, page, or product and do not setup a redirect (Settings >> URI Redirects). If you have a Google Webmaster Account then you can look at your [http://googleblog.blogspot.com/2008/10/helping-website-oweners-fix-broken.html site errors] to determine if you have any broken links. You can also use the [http://validator.w3.org/checklink/ W3 Link Checker] to check your site.		* '''Broken Links''' -- Make sure that there are no broken links out there pointing to your site. This can happen if you change the name of a category, page, or product and do not setup a redirect (Settings >> URI Redirects). If you have a Google Webmaster Account then you can look at your [http://googleblog.blogspot.com/2008/10/helping-website-oweners-fix-broken.html site errors] to determine if you have any broken links. You can also use the [http://validator.w3.org/checklink/ W3 Link Checker] to check your site.

Mboyanton at 15:43, 21 July 2011

2011-07-21T15:43:47Z

← Older revision		Revision as of 15:43, 21 July 2011
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	* '''Broken Links''' -- Make sure that there are no broken links out there pointing to your site. This can happen if you change the name of a category, page, or product and do not setup a redirect (Settings >> URI Redirects). If you have a Google Webmaster Account then you can look at your [http://googleblog.blogspot.com/2008/10/helping-website-oweners-fix-broken.html site errors] to determine if you have any broken links. You can also use the [http://validator.w3.org/checklink/ W3 Link Checker] to check your site.		* '''Broken Links''' -- Make sure that there are no broken links out there pointing to your site. This can happen if you change the name of a category, page, or product and do not setup a redirect (Settings >> URI Redirects). If you have a Google Webmaster Account then you can look at your [http://googleblog.blogspot.com/2008/10/helping-website-oweners-fix-broken.html site errors] to determine if you have any broken links. You can also use the [http://validator.w3.org/checklink/ W3 Link Checker] to check your site.

	* '''Site Load Speed''' -- If a site is perceived to load slow to a user they are more likely to abandon your site for a faster competitor. If that's not bad enough, Google will also penalize you if your site runs too slow [http://googlewebmastercentral.blogspot.com/2010/04/using-site-speed-in-web-search-ranking.html]		* '''Site Load Speed''' -- If a site is perceived to load slow to a user they are more likely to abandon your site for a faster competitor. If that's not bad enough, Google will also penalize you if your site runs too slow <ref>http://googlewebmastercentral.blogspot.com/2010/04/using-site-speed-in-web-search-ranking.html</ref>

	=== Content===		=== Content===

Mboyanton: /* Technical */

2011-07-21T15:42:34Z

Technical

← Older revision		Revision as of 15:42, 21 July 2011
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	* '''Broken Links''' -- Make sure that there are no broken links out there pointing to your site. This can happen if you change the name of a category, page, or product and do not setup a redirect (Settings >> URI Redirects). If you have a Google Webmaster Account then you can look at your [http://googleblog.blogspot.com/2008/10/helping-website-oweners-fix-broken.html site errors] to determine if you have any broken links. You can also use the [http://validator.w3.org/checklink/ W3 Link Checker] to check your site.		* '''Broken Links''' -- Make sure that there are no broken links out there pointing to your site. This can happen if you change the name of a category, page, or product and do not setup a redirect (Settings >> URI Redirects). If you have a Google Webmaster Account then you can look at your [http://googleblog.blogspot.com/2008/10/helping-website-oweners-fix-broken.html site errors] to determine if you have any broken links. You can also use the [http://validator.w3.org/checklink/ W3 Link Checker] to check your site.

			* '''Site Load Speed''' -- If a site is perceived to load slow to a user they are more likely to abandon your site for a faster competitor. If that's not bad enough, Google will also penalize you if your site runs too slow [http://googlewebmastercentral.blogspot.com/2010/04/using-site-speed-in-web-search-ranking.html]

	=== Content===		=== Content===

Mboyanton: /* Additional Resources */

2011-07-21T15:36:49Z

Additional Resources

← Older revision		Revision as of 15:36, 21 July 2011
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	* [http://searchengineland.com/ Search Engine Land] - One of, if not the most popular sites for news and information about the search industry. Great set of [http://searchengineland.com/how-to beginners guides]		* [http://searchengineland.com/ Search Engine Land] - One of, if not the most popular sites for news and information about the search industry. Great set of [http://searchengineland.com/how-to beginners guides]

			* [http://tools.pingdom.com/ Pingdom.com] - Tools to test the health of your site and connection. The Full Page Test tool is a phenomenal resource for testing load times.

			* [http://www.woorank.com/ WooRank.com] - An in depth site analysis report. Easy and free.

	==References==		==References==
	<references />		<references />

Malcolm lee: /* Marketing */

2011-03-22T17:49:50Z

Marketing

← Older revision		Revision as of 17:49, 22 March 2011
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	===Marketing===		===Marketing===
	Are you linking to quality sites and are they linking to you in turn? Have you promoted your site to blogs or other sites in your industry? Are you using ads to target		Are you linking to quality sites and are they linking to you in turn? Have you promoted your site to blogs or other sites in your industry? Are you using ads to target your audience?

	==Additional Resources==		==Additional Resources==

Malcolm lee: /* About */

2010-09-09T14:01:39Z

About

← Older revision		Revision as of 14:01, 9 September 2010
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	== About ==		== About ==
	What is '''SEO'''? [http://en.wikipedia.org/wiki/Search_engine_optimization Wikipedia] defines it as 'Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.' <ref>http://en.wikipedia.org/wiki/Search_engine_optimization</ref> In simpler terms it means to modify or design your site in a way that is more friendly to search engines. Good SEO is not about tricks or tactics to manipulate the search engines into returning better results for your site, but rather presenting your content in consistent and optimized format.		What is '''SEO'''? [http://en.wikipedia.org/wiki/Search_engine_optimization Wikipedia] defines it as 'Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.' <ref>http://en.wikipedia.org/wiki/Search_engine_optimization</ref> In simpler terms it means to modify or design your site in a way that is more friendly to search engines. Good SEO is not about tricks or tactics to manipulate the search engines into returning better results for your site, but rather presenting your content in a consistent and optimized format.

	One important thing to note is that search engines use powerful algorithms to search, classify, and index content. These algorithms are unique to each search provider and are invaluable to them, therefore the actual inner workings of all the major search engines is a closely guarded secret. Be aware of this if someone or some site is claiming to be an expert in a particular search engine or has definitive answers in how specific search functions work. This means that most of what has been learned about how a search engine functions has been through trial and error, testing, and a little black magic.		One important thing to note is that search engines use powerful algorithms to search, classify, and index content. These algorithms are unique to each search provider and are invaluable to them, therefore the actual inner workings of all the major search engines is a closely guarded secret. Be aware of this if someone or some site is claiming to be an expert in a particular search engine or has definitive answers in how specific search functions work. This means that most of what has been learned about how a search engine functions has been through trial and error, testing, and a little black magic.

			===How Search Engines Work===

	== SEO Basics ==		== SEO Basics ==

Malcolm lee at 20:34, 7 September 2010

2010-09-07T20:34:09Z

← Older revision		Revision as of 20:34, 7 September 2010
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	== About ==		== About ==
	What is '''SEO'''? [http://en.wikipedia.org/wiki/Search_engine_optimization Wikipedia] defines it as 'Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.'[http://en.wikipedia.org/wiki/Search_engine_optimization] In simpler terms it means to modify or design your site in a way that is more friendly to search engines. Good SEO is not about tricks or tactics to manipulate the search engines into returning better results for your site, but rather presenting your content in consistent and optimized format.		What is '''SEO'''? [http://en.wikipedia.org/wiki/Search_engine_optimization Wikipedia] defines it as 'Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.' <ref>http://en.wikipedia.org/wiki/Search_engine_optimization</ref> In simpler terms it means to modify or design your site in a way that is more friendly to search engines. Good SEO is not about tricks or tactics to manipulate the search engines into returning better results for your site, but rather presenting your content in consistent and optimized format.

	One important thing to note is that search engines use powerful algorithms to search, classify, and index content. These algorithms are unique to each search provider and are invaluable to them, therefore the actual inner workings of all the major search engines is a closely guarded secret. Be aware of this if someone or some site is claiming to be an expert in a particular search engine or has definitive answers in how specific search functions work. This means that most of what has been learned about how a search engine functions has been through trial and error, testing, and a little black magic.		One important thing to note is that search engines use powerful algorithms to search, classify, and index content. These algorithms are unique to each search provider and are invaluable to them, therefore the actual inner workings of all the major search engines is a closely guarded secret. Be aware of this if someone or some site is claiming to be an expert in a particular search engine or has definitive answers in how specific search functions work. This means that most of what has been learned about how a search engine functions has been through trial and error, testing, and a little black magic.

Malcolm lee: /* Technical */

2010-09-07T20:32:32Z

Technical

← Older revision		Revision as of 20:32, 7 September 2010
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	* '''Image Alt Tags''' -- [http://www.w3schools.com/tags/tag_IMG.asp Img at tags] were designed as a text placeholder while an image downloads or if an image was missing. Alt tags also provide a way for search engines to classify images and the surrounding content. Google has a great [http://www.google.com/support/webmasters/bin/answer.py?answer=114016 article] on images in their [http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35769#2 Webmaster Guidelines].		* '''Image Alt Tags''' -- [http://www.w3schools.com/tags/tag_IMG.asp Img at tags] were designed as a text placeholder while an image downloads or if an image was missing. Alt tags also provide a way for search engines to classify images and the surrounding content. Google has a great [http://www.google.com/support/webmasters/bin/answer.py?answer=114016 article] on images in their [http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35769#2 Webmaster Guidelines].

	* '''Broken Links''' -- Make sure that there are no broken links out there pointing to your site. This can happen if you change the name of a category, page, or product and do not setup a redirect (Settings >> URI Redirects). If you have a Google Webmaster Account then you can look at your [http://googleblog.blogspot.com/2008/10/helping-website-oweners-fix-broken.html site errors] to determine if you have any broken links.		* '''Broken Links''' -- Make sure that there are no broken links out there pointing to your site. This can happen if you change the name of a category, page, or product and do not setup a redirect (Settings >> URI Redirects). If you have a Google Webmaster Account then you can look at your [http://googleblog.blogspot.com/2008/10/helping-website-oweners-fix-broken.html site errors] to determine if you have any broken links. You can also use the [http://validator.w3.org/checklink/ W3 Link Checker] to check your site.

	=== Content===		=== Content===

Malcolm lee: /* Technical */

2010-09-07T20:27:32Z

Technical

← Older revision		Revision as of 20:27, 7 September 2010
Line 24:		Line 24:
	* '''Image Alt Tags''' -- [http://www.w3schools.com/tags/tag_IMG.asp Img at tags] were designed as a text placeholder while an image downloads or if an image was missing. Alt tags also provide a way for search engines to classify images and the surrounding content. Google has a great [http://www.google.com/support/webmasters/bin/answer.py?answer=114016 article] on images in their [http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35769#2 Webmaster Guidelines].		* '''Image Alt Tags''' -- [http://www.w3schools.com/tags/tag_IMG.asp Img at tags] were designed as a text placeholder while an image downloads or if an image was missing. Alt tags also provide a way for search engines to classify images and the surrounding content. Google has a great [http://www.google.com/support/webmasters/bin/answer.py?answer=114016 article] on images in their [http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35769#2 Webmaster Guidelines].

	* '''~~Site Maps~~''' --		* '''Broken Links''' -- Make sure that there are no broken links out there pointing to your site. This can happen if you change the name of a category, page, or product and do not setup a redirect (Settings >> URI Redirects). If you have a Google Webmaster Account then you can look at your [http://googleblog.blogspot.com/2008/10/helping-website-oweners-fix-broken.html site errors] to determine if you have any broken links.

	* '''Broken Links''' --

	=== Content===		=== Content===